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Phygital & eCommerce Strategy Dashboard

Project type

Power BI | Digital Transformation, Business Intelligence & Omnichannel Analytics

Designed an executive Power BI dashboard to support the launch of a Phygital and eCommerce strategy by integrating sales performance, demand forecasting, financial planning, omnichannel KPIs, sustainability metrics, and CAPEX/OPEX investment analysis. The solution enabled stakeholders to evaluate strategic initiatives, monitor business performance, forecast demand, and make data-driven decisions to accelerate digital transformation and omnichannel growth.

© 2026 Created by Susana Salazar

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